Lea Loo
Brand Design, Illustration,
Art Direction, Design Strategy
hi@hellolea.com
Brooklyn, NY
Kodansha Brand Identity
A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.
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A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.
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Frances May Brand Identity
A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.
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A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.
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MUJI Portland Launch Campaign
Campaign strategy, positioning, design, concepting, and interior installations to launch MUJI’s first Portland store.
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Campaign strategy, positioning, design, concepting, and interior installations to launch MUJI’s first Portland store.
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Chobani Campaign Identity
Mixed media campaign identity to align with Chobani’s new brand attitude of “Good Food for All” and “Rebel Optimism.”
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Mixed media campaign identity to align with Chobani’s new brand attitude of “Good Food for All” and “Rebel Optimism.”
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I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.
Currently, I am helping shape innovative brands and brand systems over at Gretel.
Clients:
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack