Lea Loo

Lea Loo
Graphic Design, Illustration,
Art Direction, Research

hi@hellolea.com

Verizon Brand Identity

Brand Identity, Illustration
Concepting, Art Direction

For over a year, I worked as part of a brand team for the largest North American telecom company. As the agency of record, we worked to establish and guideline a new visual system and created a wide array of visual assets to embrace our new design principles: simple, playful, honest and human.

Chobani Campaign Design

Brand Identity, Illustration
Art Direction

I worked as part of a team to create a visual identity for a Chobani advertising campaign. We established a look and feel around the idea of “rebel optimism” and “good food for all.” We created mixed media assets and created a comprehensive style guide document.

Contact:
hi@hellolea.com

Capabilities:
Brand Audits
Competitive Landscape Audits
Brand Foundations
Naming
Brand Identity / Systems
Illustration
Art Direction

Hi, my name is Lea.

I’m a brand designer, illustrator and art director working in NYC. I have worked for an arts publication, at a startup, in nimble studio environments, and for an advertising behemoth. Currently, I am thoughtfully shaping brands over at Gretel.