Lea Loo
Brand Design, Illustration,
Art Direction, Design Strategy

hi@hellolea.com
Brooklyn, NY


Kodansha Brand Identity

A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.


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Frances May Brand Identity

A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.


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MUJI Portland Launch Campaign

Campaign strategy, positioning, design, concepting, and interior installations to launch MUJI’s first Portland store. 


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Chobani Campaign Identity

Mixed media campaign identity to align with Chobani’s new brand attitude of “Good Food for All” and “Rebel Optimism.” 


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I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.

Currently, I am helping shape innovative brands and brand systems over at Gretel.


Clients:
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack