Lea Loo
Brand Design, Illustration,
Art Direction, Design Strategy
hi@hellolea.com
Brooklyn, NY
RISD Brand Identity
A collaborative, open identity for one of the leading art and design schools in the world—built to reflect a rigorous, cross-disciplinary, and process-driven approach.
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A collaborative, open identity for one of the leading art and design schools in the world—built to reflect a rigorous, cross-disciplinary, and process-driven approach.
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Kodansha Brand Identity
A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.
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A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.
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Tend Brand Identity
An identity for the world’s first banking collective. The brand embodies the experience of community and it underscores the open exchange between customers and the company.
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An identity for the world’s first banking collective. The brand embodies the experience of community and it underscores the open exchange between customers and the company.
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Frances May Brand Identity
A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.
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A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.
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I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.
Clients:
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack