Verizon Holiday Assets
2015–2016

Campaign Design, Brand Design, Illustration


Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Brad Simon





While working on Verizon, I became the lead in creating Verizon’s Holiday retail assets. These projects consisted of creating modular illustration assets that could be used in store, in direct mail pieces, online, and in digital ads. 





Inspired by holiday baubles, I created a system of illustrative assets that could be used online and in-store.

These abstracted ornaments were a nice response to the brief, which required the illustrations to feel festive, but be holiday and location neutral. 




A selection of holiday asset guideline pages that I created to be supplied to partner agencies. 





Along with working on assets for the winter holiday, I also worked on assets for Mother’s Day, Summer, and Back to School. These assets were delivered with extensive guidelines similar in scope to the Holiday assets. 


Contact:
hi@hellolea.com

Capabilities:
Brand Audits 
Competitive Landscape Audits
Brand Foundations
Naming
Brand Identity / Systems

Illustration
Art Direction

Hi, my name is Lea. 


I’m a brand designer, illustrator and art director working in Portland, OR. In my six years of design experience, I have worked for an arts publication, at a startup, in nimble studio environments, and for an advertising behemoth. Currently, I am thoughtfully shaping brands over at OMFGCO.