Verizon — Lea Loo

Verizon Brand ID

2014–2016

Role: Senior Designer

Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Brad Simon

Other Designers: Hilary Carey,
Chase Farthing, Bianca Hansrote, Christopher Scott

After Pentagram developed Verizon’s new logo, and we were tasked with developing a new brand identity system and visual world. as the agency of record, we worked with a variety of partner agencies to create comprehensive brand guidelines and concepted and produced global brand assets. On this account, I worked as part of a team, but was also able to own my own individual projects.

We spent two years building out an entirely new visual world and executing against that vision.

Over the course of working on Verizon, we worked through many guideline documents and worked with the internal Verizon team and various partner agencies in order to maintain a strict standard of design for the brand.

I was able to produce many global visual assets for the brand. From sketch-phase, to photographer, stylist, and illustrator curation, to briefings, to pre-production documents, to retouching, I took part in the entire process from start to finish.

Photographers:
Randall Ford
Carl Kleiner
Phillip Karlberg

Stylists:
Rachel Thomas
Kyle Bean
Lydia Kasumi Shirreff

Art Producer:
Andrea Bakacs

A series of assets to show that the speed of Verizon’s network allows you to work from anywhere.

A series of assets to show that Verizon has more coverage than it’s competitors.

A series of assets to show off Verizon’s range of accessories that they carry.

Verizon Brand ID

2014–2016

I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.