Chobani Campaign Design
Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Sue Murphy
Other Designers: Paul Levy, Sarah Hollowood, Alex Sanchez, James Aloysius
Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Sue Murphy
Other Designers: Paul Levy, Sarah Hollowood, Alex Sanchez, James Aloysius
I worked as part of a team to create a campaign look and feel for Chobani. We established a look and feel around the idea of “rebel optimism” and “good food for all.” We created mixed media assets and created a comprehensive style guide document.
A selection of style guide document pages that we created.
In our meetings, we took a workshop-esque, approach. We papered entire presentation rooms with competitor audits, organized mood imagery, and an array of design explorations.
I personally worked on various collage-inspired series as part of our design exploration.
I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.
Clients:
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack