Chobani — Lea Loo

Chobani Campaign Design

Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Sue Murphy

Other Designers: Paul Levy, Sarah Hollowood, Alex Sanchez, James Aloysius

I worked as part of a team to create a campaign look and feel for Chobani. We established a look and feel around the idea of “rebel optimism” and “good food for all.” We created mixed media assets and created a comprehensive style guide document.

A selection of style guide document pages that we created.

In our meetings, we took a workshop-esque, approach. We papered entire presentation rooms with competitor audits, organized mood imagery, and an array of design explorations.

I personally worked on various collage-inspired series as part of our design exploration.

I worked as part of a team to create a campaign look and feel for Chobani. We established a look and feel around the idea of “rebel optimism” and “good food for all.” We created mixed media assets and created a comprehensive style guide document.

I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.