Chiquita — Lea Loo

Chiquita Brand Identity 2017

Agency: Wieden + Kennedy
Design Director: Guy Featherstone
Design Lead: Mike Weihs

Other Designers: Julia Perry, Dave Chathas, Dee Mahon, Sarah Hollowood

I came on to the Chiquita account in order to continue a design exploration that had already been begun. I helped to continue to push the brand into new, more expressive visual territories and helped guideline work that had already been created.

Our Chiquita brand centered around the idea of creating “odd” shaped (like a banana) layouts with bits of negative space to create awkwardly interesting tension.

A selection of brand guidelines pages that I worked on

As part of my time on Chiquita, I concepted and executed on a series of holiday banana stickers. In order to be holiday agnostic, each sticker featured a different festive hat. The hats meant that kids could personify their bananas, or collect the different varieties.

Chiquita Brand Identity 2017

I came on to the Chiquita account in order to continue a design exploration that had already been begun. I helped to continue to push the brand into new, more expressive visual territories and helped guideline work that had already been created.

I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.