https://hellolea.com Lea Loo Mon, 10 Oct 2022 14:17:33 +0000 https://hellolea.com en https://hellolea.com/ABOUT-ME-INFO Tue, 10 Aug 2021 14:27:51 +0000 Lea Loo https://hellolea.com/ABOUT-ME-INFO Lea Loo Brand Design, Illustration, Art Direction, Design Strategy hi@hellolea.comBrooklyn, NY https://hellolea.com/RISD Thu, 15 Sep 2022 17:12:45 +0000 Lea Loo https://hellolea.com/RISD RISD Brand IdentityA collaborative, open identity for one of the leading art and design schools in the world—built to reflect a rigorous, cross-disciplinary, and process-driven approach.&nbsp; View Project&nbsp;→ <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f261e3df31a8e330d6f87763ce5f436a6a3e74d3e926b7b3c67de68d3107e172/RISD_Case_Study_23.jpeg" data-mid="155375520" border="0" src="https://freight.cargo.site/w/1000/i/f261e3df31a8e330d6f87763ce5f436a6a3e74d3e926b7b3c67de68d3107e172/RISD_Case_Study_23.jpeg" /> https://hellolea.com/Kodansha Sat, 07 Aug 2021 23:57:13 +0000 Lea Loo https://hellolea.com/Kodansha Kodansha Brand IdentityA global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories. View Project&nbsp;→ <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/a62e94373f0a1b07a0327466677fd378087ce1ce1ff5cc6b6fbfff9bef052b1b/Kodansha-CaseStudy-BusinessCards.png" data-mid="115750954" border="0" src="https://freight.cargo.site/w/1000/i/a62e94373f0a1b07a0327466677fd378087ce1ce1ff5cc6b6fbfff9bef052b1b/Kodansha-CaseStudy-BusinessCards.png" /> https://hellolea.com/Tend Mon, 10 Oct 2022 14:17:33 +0000 Lea Loo https://hellolea.com/Tend Tend Brand IdentityAn identity for&nbsp;the world’s first banking collective. The brand embodies the experience of community and it underscores the open exchange between customers and the company. View Project&nbsp;→ <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ec137e0f2bbce430a189c2594ec9e5ba0cc7a5c1773865e5b61bf5b82a760ba1/01_Card.png" data-mid="155376379" border="0" src="https://freight.cargo.site/w/1000/i/ec137e0f2bbce430a189c2594ec9e5ba0cc7a5c1773865e5b61bf5b82a760ba1/01_Card.png" /> https://hellolea.com/Frances-May Tue, 10 Aug 2021 02:01:50 +0000 Lea Loo https://hellolea.com/Frances-May Frances May Brand Identity A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies. View Project&nbsp;→ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d4da9cf7e5ce3d333aa067a93bd52c39da46ca3e0709c341d4b8dc5297c94f22/Thumbnail.png" data-mid="115866209" border="0" src="https://freight.cargo.site/w/1000/i/d4da9cf7e5ce3d333aa067a93bd52c39da46ca3e0709c341d4b8dc5297c94f22/Thumbnail.png" /> https://hellolea.com/MUJI Sun, 08 Aug 2021 14:29:28 +0000 Lea Loo https://hellolea.com/MUJI MUJI Portland Launch Campaign Campaign strategy, positioning, design, concepting, and interior installations to launch MUJI’s first Portland store.&nbsp; View Project&nbsp;→ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/23975fd0d4dc9570da01637c834d288d8a9c07c168814bf409fd9f6a92971647/Thumbnails.png" data-mid="115660810" border="0" src="https://freight.cargo.site/w/1000/i/23975fd0d4dc9570da01637c834d288d8a9c07c168814bf409fd9f6a92971647/Thumbnails.png" /> https://hellolea.com/Chobani-1 Sun, 08 Aug 2021 14:11:39 +0000 Lea Loo https://hellolea.com/Chobani-1 Chobani Campaign Identity Mixed media campaign identity to align with Chobani’s new brand attitude of “Good Food for All” and “Rebel Optimism.”&nbsp; View Project&nbsp;→ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/03e933e8829ad6891b6f664351a2162b118d4468b8744f03f30c54d7f4e805b8/ChobaniThumb2.png" data-mid="115660019" border="0" src="https://freight.cargo.site/w/1000/i/03e933e8829ad6891b6f664351a2162b118d4468b8744f03f30c54d7f4e805b8/ChobaniThumb2.png" /> https://hellolea.com/Knot-Springs-Brand-Identity Sun, 08 Aug 2021 14:06:24 +0000 Lea Loo https://hellolea.com/Knot-Springs-Brand-Identity Knot Springs Brand Identity An artful brand identity for Portland’s premiere social club, fitness center, and spa—created to bring the feeling of the PNW wilderness to the city’s urban center.&nbsp; View Project&nbsp;→ <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fba5afd075f49890e586ff8271b745a9699dad338e0573fe5153267be9803214/ThumbnailBuild.png" data-mid="115863705" border="0" src="https://freight.cargo.site/w/1000/i/fba5afd075f49890e586ff8271b745a9699dad338e0573fe5153267be9803214/ThumbnailBuild.png" /> https://hellolea.com/Verizon-1 Sun, 08 Aug 2021 13:59:13 +0000 Lea Loo https://hellolea.com/Verizon-1 Verizon Brand Identity 2014–2016 A new attitude, identity system, and visual assets for the largest telecom company in North America. View Project&nbsp;→ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/defffb3708f92fa167dfd4de732881fe2008fcd219d5e7c8c5d1020d5affef5b/Thumbnails.png" data-mid="115659554" border="0" src="https://freight.cargo.site/w/1000/i/defffb3708f92fa167dfd4de732881fe2008fcd219d5e7c8c5d1020d5affef5b/Thumbnails.png" /> https://hellolea.com/Chiquita-Brand-Identity-2017 Sun, 08 Aug 2021 14:19:30 +0000 Lea Loo https://hellolea.com/Chiquita-Brand-Identity-2017 Chiquita Brand Identity 2017 A bold, optimistic, oddly shaped (like a banana) brand identity for an iconic fruit brand. View Project&nbsp;→ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1f256455ab065e98303e82063028294e0e8ebfbdefa5d9a27fa2cc946fd81ae/Chiquita-thumb.png" data-mid="115866423" border="0" src="https://freight.cargo.site/w/1000/i/c1f256455ab065e98303e82063028294e0e8ebfbdefa5d9a27fa2cc946fd81ae/Chiquita-thumb.png" />