Lea Loo
Brand Design, Illustration,
Art Direction, Design Strategy

hi@hellolea.com
Brooklyn, NY


RISD Brand Identity

A collaborative, open identity for one of the leading art and design schools in the world—built to reflect a rigorous, cross-disciplinary, and process-driven approach. 


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Kodansha Brand Identity

A global brand identity to help Japan’s largest independent publisher reflect their new brand purpose: Inspire Impossible Stories.


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Tend Brand Identity

An identity for the world’s first banking collective. The brand embodies the experience of community and it underscores the open exchange between customers and the company.


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Frances May Brand Identity

A sophisticated, lively rebrand for an upscale Portland boutique that draws inspiration from vintage school supplies.


View Project →


I’m a brand designer, illustrator and art director. I appreciate simplicity, honesty, craft, and most importantly, work that has an imperfect human quality to it. I thrive when working within complex brand systems and have an interest in strategy and writing.


Clients:
Dodge
Chrysler
Jeep
Verizon
Chobani
Chiquita
Impossible Foods
Samsung
RX Bar
Airbnb
Travel Portland
Kodansha
Masterclass
Tend
Noom
MUJI
Slack